{"id":3477,"date":"2009-11-07T06:01:41","date_gmt":"2009-11-07T12:01:41","guid":{"rendered":"http:\/\/www.onlinedownloads.org\/diary\/?p=3477"},"modified":"2020-08-29T23:15:56","modified_gmt":"2020-08-29T23:15:56","slug":"on-page-seo-factors","status":"publish","type":"post","link":"https:\/\/onlinedownloads.org\/diary\/seo\/on-page-seo-factors\/","title":{"rendered":"On-Page SEO &#8211; Search Engine Optimization"},"content":{"rendered":"<blockquote>\n<p>On-page SEO decides every aspect of your website.<\/p>\n<\/blockquote>\n<p>Some say SEO is an art whereas others refer to it as a science. Whatever it might be, Search Engine Optimization SEO is a must for a website to improve <strong>search engine rankings<\/strong>.<\/p>\n<p>There are two components of search engine optimization \u2013 on-page SEO factors and off-page SEO factors. Both are equally important.<\/p>\n<p>This article exclusively deals with the on-page SEO factors of search engine optimization. When search engine spiders crawl your website to determine how it should be indexed, <strong>all they see is your \u201ccode\u201d<\/strong>.<\/p>\n<p>Whether that may be HTML, PHP, ASP or whatever framework or language you&#8217;re using to build your site. To be specific, they look at the descriptive content pieces that are assumed to be informative to your visitors.<\/p>\n<p>On-page SEO appears to be very easy and \u2018basic\u2019 once you know how to do it. The reality is most people are not aware of on-page SEO in the right way.<\/p>\n<p>Moreover, they don\u2019t know what factors to focus on. Some even don\u2019t realize the value on-page optimization brings to the table.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9f3181bc7d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9f3181bc7d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/onlinedownloads.org\/diary\/seo\/on-page-seo-factors\/#On-Page_SEO_%E2%80%93_Why_is_it_Important\" >On-Page SEO &#8211; Why is it Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/onlinedownloads.org\/diary\/seo\/on-page-seo-factors\/#On-Page_SEO_Ranking_Factors\" >On-Page SEO Ranking Factors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/onlinedownloads.org\/diary\/seo\/on-page-seo-factors\/#Body_Tags\" >Body Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/onlinedownloads.org\/diary\/seo\/on-page-seo-factors\/#Static_Factors\" >Static Factors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/onlinedownloads.org\/diary\/seo\/on-page-seo-factors\/#Stick_to_Basics_of_On-Page_SEO\" >Stick to Basics of On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/onlinedownloads.org\/diary\/seo\/on-page-seo-factors\/#Sitemap_Submission\" >Sitemap Submission<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/onlinedownloads.org\/diary\/seo\/on-page-seo-factors\/#Read_Implement\" >Read &amp; Implement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/onlinedownloads.org\/diary\/seo\/on-page-seo-factors\/#Now_Id_Like_to_Hear_From_You\" >Now I\u2019d Like to Hear From You<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"On-Page_SEO_%E2%80%93_Why_is_it_Important\"><\/span>On-Page SEO &#8211; Why is it Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10641 size-full\" title=\"seo factors checklist\" src=\"https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/seochecklist.jpg\" alt=\"seo checklist\" width=\"500\" height=\"330\" srcset=\"https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/seochecklist.jpg 500w, https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/seochecklist-300x198.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>On-page SEO is not as critical as it was a few years ago. Google has led the line on increasing the importance of links (and in the last two years, the type of links).<\/p>\n<p>And other search engines have followed suit.<\/p>\n<p>However, on-page SEO is still important for controlling to display. For example, the <strong>on-page SEO factors decide how your website pages have to be indexed, ranked and displayed<\/strong> in search engine results.<\/p>\n<p>On-page SEO factors matter less for very competitive keywords. But for the most terms, a combination of good on-page SEO and basic link building is good.<\/p>\n<p>This deadly combo completely controls indexing of the website and traffic from search engines for your target terms.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"On-Page_SEO_Ranking_Factors\"><\/span>On-Page SEO Ranking Factors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On-page SEO factors include the title tag, header tags, hyperlinks that provide navigation to the rest of your website. There is some argument as to whether Meta tags (descriptions, keywords) have any bearing with SERPs anymore.<\/p>\n<p>Both Google &amp; Yahoo-Bing engineers and SEO Consultants have said that the search engines are not relying on Meta tags but still, there is a controversy going on.<\/p>\n<blockquote>\n<p>In 2020, <em>meta tags<\/em>\u00a0are\u00a0<em>still important<\/em>.<\/p>\n<\/blockquote>\n<p>To be frank, I\u2019ve seen my meta description tags showing up in search results. But I&#8217;ve never seen any visible effect from \u201cMETA keywords\u201d on any of the major search engine ranking results.<\/p>\n<p>So I can&#8217;t really comment with any authority. However, I still feel there is nothing wrong in adding META tags.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11829\" src=\"https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/meta-tags.png\" alt=\"seo meta tags\" width=\"550\" height=\"403\" srcset=\"https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/meta-tags.png 550w, https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/meta-tags-300x220.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><span style=\"font-size: inherit;\">If you are used to WordPress then you can install \u2018Yoast SEO\u2019 plugin that takes care of all your meta tags. If you don&#8217;t really bother with anything other than title tags and the old Meta description, still you can get tons of traffic.<\/span><\/p>\n<p>On-page SEO factors or elements that don&#8217;t seem to be a factor to <em>search engine rankings<\/em> are multimedia elements like a flash, animations, javascript, frames and to some extent, images.<\/p>\n<p>Themed image tags can, allegedly, get you a bunch of traffic from Google Images. But then, how targeted will that traffic really be unless you&#8217;re selling stock photos?<\/p>\n<p>Let us be strict with on-page search engine optimization elements and search engine spiders when I talk about on-page factors.<\/p>\n<p>I&#8217;m not saying that \u201c<strong>flash is bad<\/strong>\u201d, or anything like that, because if it&#8217;s appealing or exciting to your visitors, it could lead to more backlinks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Body_Tags\"><\/span>Body Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While writing content for your website, you should break the content for better readability. Include header tags (H1, H2, H3, H4 etc) and try to include the targeted keyword in the titles. Don&#8217;t stuff keywords. Be natural.<\/p>\n<p>There are 4 main things that you need to consider when doing On-Page SEO:<\/p>\n<ul>\n<li>Title Tags<\/li>\n<li>Meta Tags<\/li>\n<li>Keyword Usage<\/li>\n<li>Avoid Duplicate Content<\/li>\n<\/ul>\n<p>Things like internal linking, proper URL structure and sitemaps come under site architecture.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Static_Factors\"><\/span>Static Factors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s continue with <em>on-page search engine optimization<\/em> factors. It is equally important for your links to accurately describe their destination.<\/p>\n<p>This will aid your users while also &#8220;telling&#8221; search engines spiders that certain pages on your site are relative to a given keyword or phrase, which DOES affect your rankings for those keywords (over time).<\/p>\n<p>That leads to both <strong>better user experience<\/strong> and more traffic. Those are the static factors.<\/p>\n<p>The dynamic on-page SEO factors include frequent content updates in the form of new articles or even auto-updating RSS feeds, spider permission settings (robots.txt and link tags like \u201cnofollow\u201d).<\/p>\n<p>And possibly to some extent, privacy policy compliance \u2013 although that&#8217;s only a rumour, and many of my sites aren&#8217;t <strong>W3C compliant<\/strong> and they get ranked just fine.<\/p>\n<p>However, in all honesty, I have sites that haven&#8217;t been updated in years, and their traffic levels have been solid as a rock, and actually, most of them have gone up.<\/p>\n<p>So, take all of that &#8220;daily update&#8221; stuff with a grain of salt. I think it has more to do with how much content your site has to offer in general &#8211; which is otherwise referred to as SEO anyway.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Stick_to_Basics_of_On-Page_SEO\"><\/span>Stick to Basics of On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Basically, the bottom line is that as long as your website&#8217;s content is in text format, easy to read and easy to navigate \u2013 you&#8217;ll be fine in the long run. It is assumed that you&#8217;ll be targeting your \u201clong tail\u201d traffic anyway by default.<\/p>\n<p>Title tags are the most important of the \u201chead tags\u201d. Aside from your actual content, that&#8217;s the only consideration for factoring in your desperate-visitor and product-related keywords.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Sitemap_Submission\"><\/span>Sitemap Submission<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11832 size-full\" title=\"sitemap for search engines\" src=\"https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/sitemap.jpg\" alt=\"sitemap for search engines\" width=\"600\" height=\"300\" srcset=\"https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/sitemap.jpg 600w, https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/sitemap-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>Throw in a simple sitemap, and that&#8217;s all there is to it. There is nothing technical in it. <strong>Yoast SEO WordPress plugin<\/strong> will do it for you.<\/p>\n<p>A sitemap is another important on-page SEO factor in the structure of your site&#8217;s internal linking. I&#8217;d strongly suggest that your site have a\u00a0 comprehensive sitemap page.<\/p>\n<p>Most noteworthy, it links to every page on your site as an internal directory.<\/p>\n<p>As well as being linked to from every page of your site. This makes sure that both humans and spiders are only 2 clicks away from every page of your site at any given moment, making it easier to both find and index.<\/p>\n<p>You&#8217;re ready for the next step, actually getting indexed and eventually ranked well in search engine results \u2013 which is influenced entirely by off-page factors.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Read_Implement\"><\/span>Read &amp; Implement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re new to all of this, and if you&#8217;re feeling a little overwhelmed by search engine optimization, then I strongly suggest that you download and read \u201c<strong><a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SEO Guide<\/a><\/strong>\u201d by Search Engine Journal. It&#8217;s exactly 324 pages.<\/p>\n<p>And it absolutely kicks the crap out of all the other \u201cSEO tips\u201d books out there. It&#8217;s a refreshing explanation from an experienced, successful webmaster, no ulterior motives, and lots of \u201ctell it like it is\u201d knowledge.<\/p>\n<p>There is a lot more to say <strong><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184\" target=\"_blank\" rel=\"noopener noreferrer\">on-page search engine optimization<\/a><\/strong>. Let me have a break and see you again.<\/p>\n<p>Check this exclusive report on the latest trends of <strong><a href=\"https:\/\/onlinedownloads.org\/diary\/best-seo-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Optimization<\/a><\/strong>. Know the long term strategies for getting and keeping a top search engine ranking.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11826\" src=\"https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/on-page-seo-SEJ.jpg\" alt=\"on-page seo SEJ\" width=\"600\" height=\"315\" srcset=\"https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/on-page-seo-SEJ.jpg 600w, https:\/\/onlinedownloads.org\/diary\/wp-content\/uploads\/2009\/11\/on-page-seo-SEJ-300x158.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Now_Id_Like_to_Hear_From_You\"><\/span>Now I\u2019d Like to Hear From You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I hope this guide showed you <em>how to on-page SEO<\/em>.<\/p>\n\n\n\n<p>Now I\u2019d like to turn it over to you:<\/p>\n\n\n\n<p>What\u2019s the #1 tip SEO factor from this post that you consider important?<\/p>\n\n\n\n<p>Are you going to start implementing static factors or try Featured Snippet spot? Or maybe you have a question about something you read.<\/p>\n\n\n\n<p>Either way, let me know by leaving a comment below right now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On-page SEO decides every aspect of your website. Some say SEO is an art whereas others refer to it as a science. Whatever it might be, Search Engine Optimization SEO is a must for a website to improve search engine rankings. There are two components of search engine optimization \u2013 on-page SEO factors and off-page [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5],"tags":[1372,3177,107,200],"class_list":{"0":"post-3477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-on-page-seo","9":"tag-on-page-seo-factors","10":"tag-search-engine-optimization","11":"tag-search-engine-ranking","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On-Page SEO Factors - The Practical Guide to Optimize Content in 2020<\/title>\n<meta name=\"description\" content=\"On-page SEO factors completely control the ranking and traffic of a website from search engines. 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