Most of us get confused with the term Quality score. This article highlights the importance of quality score and guides you to get the best. Quality Score is the difference between success and failure.<\/p>\n
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In a nutshell, get it right and your ad costs tumble, so you can afford to advertise and still
\nmake a profit. Get it wrong and you can\u2019t. In fact, I recently read that Google themselves consider the Quality Score rating system to be a \u2018stupid tax\u2019! If you do the job right, you will get a good QS score and thereby reduce your advertising costs significantly, whereas if you get it wrong\u2026.well, you get the picture.<\/p>\n
Here are the quality score rules that will enable you to avoid being one of the stupid ones:<\/p>\n
A. Use Right Keywords:<\/strong><\/p>\n Many marketers put too little emphasis on making sure that exactly the right keywords appear in their ads. These keyword should be exactly what you are promoting, not \u2018something like it\u2019 or \u2018thereabouts\u2019.<\/p>\n If your main keywords phrase is \u2018advanced orchid growing guide\u2019, then that is the phrase that should feature in the title and the first line of your advert. Use \u2018guide to growing tropical flowers\u2019 and you are not telling the potential customer exactly what to expect when they click through and land on your page, so you have just trashed your Quality Score!<\/p>\n