Know to create image Ads. Proven and tested Ad copy convert well in PPC.
Google is a big company. Google Adwords is the search engine giant’s major breadwinner. So, you need to know how to master Google Adwords before investing your hard earned money. In the latter section, you can also find how to create image Ads effectively for Google Adwords.
Two Options for Advertisers:
Google AdWords offers you two different options of where your adverts might be placed. ‘Google + search network’ is the first option offered. Choosing this means that your ads will appear on the search engine results pages when people make searches using either the Google search engine itself: or by using the sites of one of their search network partners like AOL, Netscape or Ask.com:
Common wisdom has long been that these are the best places for your adverts to appear, especially when compared with the idea of appearing on websites that are part of the Content Network. This is the second alternative offered by AdWords, a network that is made up of millions of private websites and blogs carrying adverts placed through the AdWords program.
Advert placement on the Content Network has long regarded as an inferior choice to advertising on the Search Network because neither Google nor you as the advertiser can really exercise any quality control over these sites. At one level at least, this viewpoint does make a good deal of sense.
Generally speaking, there tends to be some randomness about web surfers who visit such websites and blogs, which tends to mean that your adverts are often clicked on in a random, haphazard fashion as well.
Commonly, they will be visiting such a site because it is one that they have visited often and bookmarked, or because they found the site in the natural search engine results (those on the left-hand side of the page) when seeking information.
In other words, one way or another, they came to the content site because they wanted to find answers to their questions or solutions to their problems. They are information seekers first and foremost, and they are only going to click on an ad in a focused manner if they believe that the information that they are seeking (for free) is going to be found there.
Therefore, they essentially have no intention whatsoever of paying for anything. It follows that the results which are traditionally generated from ads featured on content network sites and web pages are far inferior to those from ads featured on search results pages.
How to Create Image Ads Effectively for Google Adwords?
Do you know that one can create image ads and make them cash generating machines? Read more how to create image ads that are not only effective but get approved by Adwords.
Before every one of these campaigns, your image ads will be manually reviewed by a human at Google to make sure they meet their quality standards. There are two ways you can go about creating image ads:
Of course, if you happen to have some design skills you can make your own. That’s the cheapest option (free). The main thing is to remember, are you have to get people to click. So, if you’ve got little to no skills then you’ll want to use a service to get them done.
Before we get into all that, I’m going to give you some critical elements that will allow you to achieve effectiveness in your image ads. These have been tested and proven to work best most of the time. That said, there is no hard and fast rule, but these are strong suggestions.
Here are some elements to consider, and how to get them in your ads:
- Proven and tested Ad copy to convert well.
- An image that someone can visually associate with the subject. The best is to involve a human element that matches your market demographically.
- Button with a contextual call to action something like “Instant Download”, “Click Here”, etc.
- Simple but effective flashing element.
For More Information on Google Adwords, you can refer to Beating Adwords & Day Job Killer.