Make an effective PPC advertising campaign at Google Adwords.
Let’s imagine that you have decided to focus all your efforts on driving dirt cheap clicks from Ads that are featured on sites within the Google content network.
You, therefore, go back to the ‘Edit Campaign Settings’ screen and uncheck the ‘Google Search’ box from the ‘Networks’ window at the top right-hand corner of the screen. Next, you edit the ‘maximum cost per click that I am willing to pay for content network clicks’ right down to $0.01. Now you are ready to go by placing ads on content network sites.
How to Make Money With New Content Network Advertising Campaign?
The first thing that you should try is to land sales of the product or service that you were selling previously, but doing so now at $0.01 per click. At that level, the traffic is cheap enough for you to run a test advertising campaign for a few days. You can check whether the conversion rates going to work for you or not.
In this case, if you have an advertisement that you have previously used and tested on the search network, and you know what conversion rate has been achieved previously; this should be the ad that you test on the content network sites as a direct comparison point.
This ensures that you have a meaningful way of assessing the conversion rates that you are seeing from your new content network campaign. This, therefore, enables you to see whether your new advertising campaign is a waste of money (if that is the case) that much quicker. This allows you to call a halt far more swiftly as well.
An advertising campaign on the content network is not the same as the one that you conduct through the search results pages of Google. A search network campaign can start almost as soon as you submit your advert. You can even call a halt to it almost as instantly.
With an ad campaign for content network sites, however, your ad must be approved before it can go live, and that can take a couple of days. Similarly, if you decide that you want to ‘ran’ an advertising campaign, that request can take a few hours to action. This means that even though you pulled the plug on a losing campaign, your ad is still being shown for some time afterwards and you are paying for it every time that happens.
Small Budget PPC Accounts Succeed:
If you have a one cent per click ad on a small site, that is no big deal. But if you have an ad on a site that attracts hundreds of thousands of visitors, and you are paying $0.50 a click, then that could knock a big hole in your budget, and you would be powerless to stop it.
It would be like a great big financial snowball accelerating down the side of a steep hill, gathering up more of your money the faster it gets. Be careful and keep everything strictly small scale. Keep a very close eye to see whether you are getting any results at all.
An alternative is to place ads on sites on a CPM basis. You will pay for ads for every 1000 times that they are shown. This, at least in theory, is far safer. As you know the exact cost of every 1000 ad appearances before you start and you can target the sites that you want your ads to appear on far more easily.
However, even this is not perfect. Although the minimum cost per 1000 clicks for CPM advertising is very low, the actually cost that you should actually expect to pay will be significantly higher while the click-through rate for ads shown on a CPM basis is generally extremely low.
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