Most of us get confused with the term Quality score. This article highlights the importance of quality score and guides you to get the best. Quality Score is the difference between success and failure.
In a nutshell, get it right and your ad costs tumble, so you can afford to advertise and still
make a profit. Get it wrong and you can’t. In fact, I recently read that Google themselves consider the Quality Score rating system to be a ‘stupid tax’! If you do the job right, you will get a good QS score and thereby reduce your advertising costs significantly, whereas if you get it wrong….well, you get the picture.
Here are the quality score rules that will enable you to avoid being one of the stupid ones:
A. Use Right Keywords:
Many marketers put too little emphasis on making sure that exactly the right keywords appear in their ads. These keyword should be exactly what you are promoting, not ‘something like it’ or ‘thereabouts’.
If your main keywords phrase is ‘advanced orchid growing guide’, then that is the phrase that should feature in the title and the first line of your advert. Use ‘guide to growing tropical flowers’ and you are not telling the potential customer exactly what to expect when they click through and land on your page, so you have just trashed your Quality Score!
B. Cut Useless Terminology:
The AdWords staff does not want to see ads that feature useless, junky terminology that does not in reality tell the potential customer anything. Using phrases like ‘amazing’, ‘fantastic’ and ‘unbelievable’ will definitely not help you, and even words like ‘sale’, ‘bargain’ or (the ultimate kiss-of-death) ‘free’ will kill your quality score. It is hype or B/S and, again, it adds nothing to the visitor experience nor does it tell them anything.
Your adverts should be based on the facts and the truth, nothing more. ‘Unbelievable’ or ‘fantastic’ is your totally biased opinion, and what help is that to anyone other than you? For detailed information, you can visit the exclusive resource DAY JOB KILLER.