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Once you have checked out the market, decide what niche you will fill. Let’s say you want to sell pet supplies online. You’ve studied your market, and there seems to be a great deal of interest in dog bones. So now what?
Here’s where keywords come in. if you’ve ever done research online, you have used keywords to tell Google (or other search engine) what you are looking for. These keywords are more than an easy way for you to find information. They can make all the difference in your business if you use them properly.
Start digging for diamonds. Go online and search for information on your market. You can start by typing in variations of your keywords, then seeing how many results come up in Google. Alternatively, you can go to a program like Adwords to test keywords and variations.
Start by typing “dog bones” into a keyword research tool like Keyword Elite and then press enter. You will be provided with dozens of related keywords, all representing what people are searching for online.
Each of these related keywords will be rated for popularity. As an example, using dog bones as your keyword, variations might include rawhide dog bones, nylon dog bones, big or small dog bones, and more. You may also get keywords that have nothing to do with your search – dog bones may also relate to a veterinarian clinic! It is up to you to analyze these keywords and determine which work for you and which do not.
Continue searching through keywords by entering variations on the original, and seeking even more variations. This is a great way to find a lot of keywords fairly quickly. It can also help you to find the market niche you are after. Using the example of dog bones, you may find that a lot of people sell rawhide or nylon dog bones, but there seems to be a market for natural dog bones. Is this a niche you could market online?
Use this information to find an area where there is little competition. If you find an area with little competition and large payouts, jump on it! The more creative you are, and the more work you put into keywords, the more success you’ll enjoy. It will become easy to define your niche and market to your customers.
Keywords can also help you discover parallel markets which may be untapped. For example, if many people are searching for Motorola ring tones, you can be certain that Motorola phones are also popular. Perhaps there is also a market for Motorola accessories, or specialty ring tones from artists like Shakira or Eminem.
This is where your creativity gets a chance to shine! Keep checking those keywords and their popularity so that you can position yourself well. As you continue on your entrepreneurial journey, keywords will become more important. You will use them on your website, on sales letters, promotional material, and more. As your business progresses, you will discover sub-niches and new markets, which can translate into
bigger and better opportunities online.
