A press release is a highly cost-effective, far-reaching marketing tool. Some people might be tempted to call issuing a press release a no-brainer, but there are also cases where you might not need a press release.
There are several important benefits of using a well-constructed press release. You may be aware of some of them, but understanding what a press release can do for your business will help you better evaluate its importance and reach decisions on the costs of outsourcing press release writing and distribution (if you choose to do so).
Distribution / Reach:
Your press release will be distributed amongst print newspapers, online news sites, and distribution lists related to your industry. With so much of the business world to cover, journalists have come to depend on press releases to stay on top of current events in the business world. A press release is literally distributed to thousands of media contacts from all industries. Essentially your press release will be read by those people reporting in your industry who you may never directly reach otherwise.
By thematically distributing your press release, you will ensure that people looking for news in your industry will get to read your press release.
By focusing on regional / local news media, you can ensure that your press release and your company will be given exposure in your region.
A press release is a news item. It will be reported by journalists in their newspapers / new sites (even blogs). Your credibility is greatly enhanced by being covered in the news. As a marketing tool, it beats sales letters, joint ventures and direct marketing campaigns hands down for respect. For companies at least, the best publicity is appearing in the news. Coverage of a press release is usually devoid of hype – something consumers are becoming increasingly dissatisfied with in traditional sales marketing.
Press Release Submission Resource: