Safe tactics to rank higher on Google. No shortcuts to the top.
Learn how to rank higher on Google for any keyword. Don’t ever try trick Google into getting ranked higher. A higher rank means more visitors and more business.
Google Algorithm Works on Clues:
Every webmaster’s dream is to rank higher on Google. Today, Google has confirmed that it’s algorithm is based on more than 200 unique signals popularly known as clues or Ranking Factors. The core ranking Algorithm always remains a secret. But how is it possible to rank higher on Google despite frequent changes in its algorithm.
Even the top SEO professionals find difficult to respond according to the latest Google algorithm. But as a fellow webmaster, I would like to reveal some of the safe tactics to rank higher on Google though clueless of Google algorithm.
Don’t get more technical with the term Search Engine Optimization. It is a technique used by webmasters to optimize the website and make it search engine friendly. In simple words, SEO deals with all the traffic generation techniques.
Safe Tactics to Rank Higher on Google:
Though Google Algorithm comes up with never-ending updates, you can incorporate the best practices proactively. Follow these safe tactics to rank higher on Google:
1. Effective Domain Name:
If you have a high advertising budget and want to brand your business, then any domain name is O.K. For example Digg domain has nothing to do with its business. But if you want to promote laptops, then it’s always effective to have the word laptop in your domain. Something like cheaplaptops dot com or laptopsforsale dot com would create a brand identity for the business.
2. Optimize Website:
Though SEO effect of valid coding is minimal, the webmaster should concentrate on good coding. Make sure that HTML is validated. This includes usage of Meta tags, title tags, H1, H2, H3 tags etc. By doing so, the search engines find it easy to access your website.
3. Provide Refreshing Unique Content:
In search engine world, content is referred as KING. Give a reason to Google robots to rank you higher. Make sure the content is unique and rich. Just copying and pasting the content from others website will degrade the value of your site. Some webmasters write content by keeping search engines in the mind. It is a bad practice.
4. Low Competition Keywords:
The keyword selection is the most important aspect of search engine optimization. It decides the fate of your website. Though you can target keyword, I recommend using keyword phrases in the first step. As keyword phrases have less competition, it’s easier to target and rank higher on Google. Moreover, the effective conversion rate is higher in keyword phrases when compared to keywords.
5. Include Images:
A picture is worth a thousand words. Thus, it is recommended to include a few images on your website. Don’t just fill the website with images. It affects your site’s loading time. Resize and optimize your images by including alt and title tags.
6. User Friendly Menu:
Design a better user experience for your website. Some design their website in a zigzag fashion confusing both visitors and search engine robots.
7. Build Backlinks:
This is the most important step to rank higher on Google. For a single keyword search, there are millions of websites competing. Google has nothing special to evaluate. Concentrate on link building campaign. The backlinks with higher link popularity are ultimately the winners.
Due to stiff competition, you should automate some important aspects of SEO. Make use of the top class SEO Software Tools to minimize repetition while carrying out search engine optimization.
For more information, visit the exclusive website on SEARCH ENGINE OPTIMIZATION SEO.