Link building SEO results in exponential growth.
According to many SEO analysts, backlinks are as important (in fact, more important) as any other methods of helping the search engines determine the value (trustworthiness) of a site.
Link Building SEO – Value Aggregation:
Links act as value aggregators. They compound other sets of value indicators that users provide by visiting sites and staying (click through rate), visiting their forums, bookmarking their pages, as well as the amount of original, updated and valuable content a site has available.
Linking to a site has the kind of self-regulating quality to it that search engines depend on, and as a result, they allow a little of the pixie dust from successful sites to rub off on sites that are able to solicit a link.
As long as HTTP is the only protocol that the internet uses or until some more intelligent interface or Semantic Web, which would enable computers to do more talking and organizing on their own, links are the best way to guide SERPs.
This is not to say that Google has not made their analysis of links more sophisticated, reducing the value on volume and focusing on quality, relevant over non-relevant and industry links outweighing generic links.
Link Building SEO – Long Term Vs. Short Term:
Using all of the link building SEO practices that have been discussed is designed to ensure one thing: the success and longevity of a well run site, defined and designed with the search engine’s principles for user experience and ease of ranking.
As with any system that is designed to help interpret information and translate it into something that can be quantified and actionable, there is going to be the temptation to circumvent the process and skip to the front of the line. As with any type of cheating, there are consequences to this behavior, this is how long term success can be short-circuited by short-term gains.
Though White Hat SEO can take time, as the processing of improvements to a site can take time, and as with any level playing field, all the competitors have the same advantages and disadvantages.
Network Economy:
Focusing on Page Rank development is like ensuring compound interest. Small amounts of principal that sit, slowly gathering mass, gaining inertia, will eventually perform the miracle of exponential growth. The small inputs all work together to build a positive feedback loop, much like a network economy, becoming more than the sum of its parts.
Good content on a stand-alone page is only worth a very small amount, but surround it with all the other tags, and links and that same content becomes worth so much more. Like a single, useless fax machine, a site is not the product of only what comprises it, but what surrounds it.
Many fax machines raise the value of each one as a tool. Thus, the network of information is what SEO attempts to position a website inside of. This is the change that our perspective needs. White hat link building SEO is about connections, not exploitation. And in the long run, that’s where the value lies.
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