Google Page Rank is no more metric for search engine ranking.
It’s official now! Google Page Rank is no more metric for search engine ranking. According to Susan Moskwa, Webmaster Trends Analyst at Google Webmaster Central Blog has clarified that one should not be worried about Page Rank.
Gone are the days of PR. Even though Google updates PR of the website every now and then (if not quarterly); it doesn’t use the parameter to track the success of your website. Starting from the year 1998, Google has made several changes to its algorithm finally ending the importance of PR.
Still most of the webmasters are used to spend countless hours on getting good Page Rank. Actually, they were of the opinion that higher page rank would give higher search engine rankings. In reality, the public page rank is quite different from Google algorithmic page rank. Finally, Google has officially made it clear in its Google Webmaster Central BLOG.
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No Page Rank Then What is Important For Google?
Now the question is … If Page Rank is not important then what is important for Google in deciding search engine ranking of a website? To my surprise, Google has answered this query too. According to Google Webmaster Trends Analyst, there about 200 parameters that influence search engine ranking of a website. However, the following parameters are of significant value:
Conversion Rate:
The conversion is one when a visitor visits your site and becomes a successful customer for your business.
Bounce Rate:
If the visitor immediately leaves the site without visiting any other page on your site, then it is referred to as the bounce.
Click through Rate:
By looking at your site in the organic results, the visitor should get a positive impression and thus have a high click through rate.
Mobile Friendly:
Mobile friendliness is the latest addition. That’s the reason Google is pushing all the webmasters to go mobile friendly. IF you want to serve a mobile internet user then you don’t have any other option except to make your website mobile friendly.
How To Get Back Your Lost Rankings In Google?
With the recent Google update, many webmasters have lost their top rankings. Of course, it happens with every algorithmic change. But this time, it is totally different. It has affected the top article directories too. Some SEO consultants describe it as a slap on content farms but Google has claimed that it has slightly tweaked its algorithm to show quality sites.
Here are some important things that help you restore lost rankings in the latest Google update. By observing the recent changes in Google algorithm, it has been analyzed that Google slap is not just for content farms. It is applicable to all low-quality sites.
That’s OK. How will Google decide whether a website is of low quality? There might be many parameters for Google to decide but as per top SEO consultants, the website is of low quality when it has poor, duplicate, and useless content.
Be Original & Get Back Your Lost Rankings:
The only solution to all these problems is to have ORIGINAL CONTENT on a website. The content should be useful to the visitors. You should develop each web page in a cautious manner.
You might have observed that even high-quality websites got penalized with the recent change in algorithm. This clearly shows that you should look into each page of your domain. You should either remove or move such low-quality pages from your website. This will improve the overall quality of your website.
Apart from that, you need to check other issues that may lead to penalty. They are as follows:
- Ads Content Ratio – Don’t place too many Ads on your web page.
- Navigation – The visitor should be comfortable while navigating through the site.
- Black Hat SEO – Google is very smart in detecting black hat SEO techniques. You might get instant positive results. However, in the long run, you will end up losing the website.
You should concentrate only on unique content and nothing else. There might be other influential factors but the quality of content should be supreme. A high-quality website will always deliver the business.
Latest Important Update:
This is to inform that Google has officially removed Google PageRank from its toolbar. Though visible PageRank is removed, Google will continue to use PR scale in its algorithm.
Get back your lost rankings only with original content. For more information, visit the exclusive website – SEARCH ENGINE OPTIMIZATION SEO. Happy SERPS! 🙂
