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Press Release is an instant way to get targeted traffic and is the latest success secret of Search Engine Optimization SEO. Similar to submitting news to industry news sites, press releases can be used to target the traditional news media. The main trouble with press releases is that they’re poorly done 95% of the time.
But if you can write a good press release then it yields traffic for life. Using proper keywords and $500 distribution packages is little good if you are not producing something ‘interesting’ – and the most important part of a news / press release is the ‘hook’ that will interest readers.
A press release is a lead to a story. Ideally, it should be tied-in with current events and / or industry news so that the resulting story is that much more interesting for the readers. I’ll say it again. A journalist is looking for a story that he knows the readers will want to read.
What Journalists are Looking For?
And that is all you should be seriously worried about. That your press release has a story that people will ‘want’ to read. That’s what journalists are looking for. That’s how you should be writing your press release as well.
Put your ‘journalist’ hat on and think about what you would attract you towards a press release, and then use those insights in writing your site’s press release. There are plenty of online resources available that can help your format your press releases and promote them, but unless your press release is a story worth ‘listening to’ there’s no point in writing it.
There are many tips, tricks, and tactics involved in writing a compelling and effective press release. The most recommended source for writing good press releases can be found at: http://www.PressReleaseFire.com
