The top 5 benefits Of press release submission are as follows:
Pre-selling Your Business:
This is what ‘indirect promotion’ is all about – other people talking about your product / service / company. In other words, this is viral marketing taken to a whole new level.
Let’s face it: sales pitches, no matter how well-written they are, will always be you talking about yourself. Self-promotion has different degrees – by making yourself visible in the corporate business world, you are not only building on indirect promotion (other people talking about you) but also a measure of respect; if newspapers consider you an important player in your industry, the consumer is bound to sit up and take note.
Establish Expert Status:
If you run a consulting practice or any other kind of service-oriented business (and even if you do not), a press release and its subsequent coverage can go to great lengths into establishing your expert status in the industry. It highlights your credentials, your achievements, and gives you an ‘important’ touch.
Search Engine Visibility:
There is a strong relationship between press releases and search engine optimization, but here’s a simple example: PRWeb has a distribution list of over 100,000 media contacts. In addition to distribution your press release to their list, they also post it on their website (which, incidentally, has an RSS Feed that has thousands of subscribers by itself, ensuring that new press releases get automatic coverage across the Internet). With such a large list, news reports of your press release are bound to appear in many websites on the Internet.
On the other hand, also consider that search engines tend to visit news websites more frequently as they are updated at least daily. With search engines bound to pick up news items on your press release within a day, you have the sort of instant search engine visibility that no SEO campaign can match. And since news websites maintain archives, your press coverage will maintain your search engine visibility for a long time to come.
Cost Effective Publicity:
Consider the cost of reaching the breadth of your target market. An SEO campaign to establish your business to the top of search engine rankings, expensive PPC campaigns to attract potential customers, and offline methods of promotion are all significantly expensive, especially for small startups – a press release gives you instant visibility of your product / service for a fraction of the cost – a one-time fee for hundreds (and even thousands) of qualified customers that would never have found you otherwise.
As I said earlier, having a good, newsworthy story to tell will go a long way towards determining the success of your press release. However, if your press release is not well written, or if it fails to follow basic guidelines, it will not get past even the distribution services.
Press Release Submission Resources: