Press Releases are not advertising, per se, but they are powerful traffic generators resting somewhere between an article and news. In Search Engine Optimization SEO perspective, press releases carry a lot of weightage. In a business point of view, a press release submission is a must. Even the search engine Google is no exception.
How To Write A Press Release For Yourself:
Like the articles, you often read in newspaper, you must write press releases effectively. These are some of the important tips you need to follow while writing a press release.
1. Write from the third person perspective:
In other words there is no “I”. If you want to make a small mention about yourself, write “Cher K Markov says” (replace with your name of course!).
2. Refrain from blatant advertising:
Editors will quickly throw press releases that sound more like a sales pitch.
3. Write Factual Content:
This might be a challenge if you often sell fancy content in print. This is because in contrary to writing a sales letter, you are writing as a neutral party. Be sure to answer all of the “who, what, when, where and why” questions in your press release in regards to your landing page.
4. Write a catchy headline:
Recall the times you skip some parts of the newspaper because the headline didn’t interest you? Now you are switching shoes with the press release writer! Not only should your headline summarize your landing page press release, it should be attention grabbing as well, probing your reader to read more.
When To Submit Press Release:
1. When you launch a new website
2. When you arrange offline events like such as seminars, business presentations or conventions.
Press Release Submission Resource: