Want to fight back after the Google Panda Update?
Since Google has rolled out its Panda update internationally, many webmasters suffered more than 70% loss in traffic. As per the Google engineers, this update is aimed at decreasing the value of low-quality sites. It is really a tricky question to answer how Google differentiates high and low-quality sites.
Google Panda Update Tips:
Whatever may be the intensity of damage caused by an update, you should look for recovery. This article discloses genuine SEO survival tips after Google panda update.
1. Unique Content:
Of course, this is an OLD strategy but still works well. The original content doesn’t have any replacement. Don’t invest your resources on auto blogs that feature duplicate and careless content. If you can’t write original content then hire a good content writer. Personally, I feel like hiring an expert author in that particular niche instead of a general SEO copywriter. This adds value as it brings authority and trustworthiness.
Make your site authoritative. Select a particular niche and then stick to it by providing quality content for your visitors. Don’t put all your eggs in one basket. I advise you to diversify the efforts. Make yourself an expert professional, not an all-rounder.
2. Advertisements:
Don’t fill your website with Ads. After Google panda update, many webmasters have started removing Ads from their sites and are observing recovery signals. I’m of the opinion that you should fix some ads and content ratio and stick to it. It is not recommended to have a full set of Google Adsense ads as you are losing traffic for it. Would you like the website look like an online archive of Ads?
3. Social Share:
The social media sites are now playing a very important role. Make yourself engaged in sharing through social networking. Add facebook and twitter buttons or plugins to make it socially popular. This is really a good way to build trusted relationships. Google is observing the site in terms of social shares too.
4. Remove Low Quality:
Till now, you might be concentrating on quantity. It’s now the time to concentrate on quality. Remove low-quality content or pages. Make sure that the content you are providing gives value. In the process, you should build a brand for yourself.
Try to minimize the bounce rate as it affects the quality of the site in a direct manner. You can check bounce rate of the site in your Google Analytics. Keep the visitor engaged and thus make your site “stickier”.
5. Bad Neighbors:
Having bad neighbors will tarnish your image. The same rule applies to your website. No doubt gaining backlinks is an essential thing for the promotion of a site but at the same time, you should check the quality of backlinks. You need to continuously check who are linking to your site. Of course, this is a tedious process but you need to make it a regular exercise.
Personally, I rely on iBusinessPromoter SEO software program that helps me to monitor the nature of backlinks.
