Are you aware of Google 2008’s Q1 results? It has crossed much to the expectations of Wall Street. Everybody predicted that that there would be no impressive growth. In its latest press release, Google has shown quiet an impressive 42% growth when compared to 2007’s Q1 results.
Google – The King of PPC:
Google posted revenue of $5.19 billion and out of that $3.7 billion has directly come from its Ads. Prior to the 2008 Quarter 1 results, many independent studies were of the opinion that PPC ads lost its charm and its rival Yahoo stealed its market share. On contrary, Google reported a massive 20% growth in click through rate. These results once again prove that Google is the king among PPC Marketing.
With its strict ad targeting technology, Google has now made it clear that it is interested only in the quality rather than quantity. By serving the relevant ads, Google has not only managed to show impressive results but also proved that it is the number one in the Ads business. According to Google’s chairman and CEO, Eric Schmidt, “Google will continuously invest in quality leading to increased traffic and market share”.
I would hereby say that if you have a lot of potential customers, then investing in PPC is a good technique to boost your business. Even though, Google Adwords is in the business for years, it has not been fully exploited. Some internet marketers design ads and are incomplete and this inefficiency makes them to lose their hard earned money.
Master PPC For Instant Success:
A successful businessman is one who understands his customers well. If you can catch the pulse of the customer, then definitely you can reap the success. There are many a tools for understanding PPC marketing, but the most reliable ones are Chris Mc Keeney’s Google Assassin and Allan Gardyne’s SpeedPPC.
Each has its own style of mastering the Google Adwords and is highly efficient in conquering your business goals. Both Google Assassin and SpeedPPC will drive unlimited traffic and skyrocket your business with minimum bid prices. It is up to you to decide the best between the two. If you are not price conscious, then I would advise you to sign up both the programs and get the maximum benefit.