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Although there are many search engines, but Google has the highest share. Whether it may be Google or Yahoo or MSN, each has its own algorithm. They may differ in some aspects but the majority of the search engines consider some SEO factors while analyzing the particular website.
The search engines never disclose their algorithms anywhere. Moreover they just modify their algorithm from time to time. It is often believed that search engine algorithm is a top secret even for the renowned SEO professionals. If such is the condition of experts then you can estimate the condition of webmasters. But still, there are some general SEO factors that affect SERPs.
Positive SEO Factors:
Here’s the top 10 SEO factors list that need to be well thought-out and implemented by every webmaster.
- Keyword in domain name
- Age of domain
- Title of Web Page
- H1 & H2 tags
- Competition of the Keywords
- Keyword density
- Unique content
- Frequency of Updation
- Internal link structure
- Anchor text in backlinks
Negative SEO Factors:
There are some negative SEO factors that you need to avoid while optimizing the website. Some of them are as follows:
- Over optimization
- Bad neighborhood linking
- Affiliate cloaking
- Re-directions
- Excessive cross linking
- Keyword stuffing
- Use of frames and flash
- Invisible text
- Duplicate content
- Buying links and traffic
This is the most recommended list by the top SEO experts and SEO companies in the business. For effective Search Engine Optimization, SEO Software is the need of the hour as it saves lot of time for the webmaster. In fact this is the success mantra of the SEO gurus.