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No doubt, Google is the king of search engines. With about 70% market share, Google has bigger internet market and thus popularly known as the BIG BROTHER. It doesn’t mean that Google should play with the business models of the webmasters.
Many small and medium webmasters use Google as their platform to make their living. In the name of algorithmic change, the online business entities are losing their revenue. Google has officially declared that yesterday algorithm update (Farmer update international rollout) has affected 2% of U.S. queries. In reality, the situation is quite different accounting to more than 50% traffic down.
Webmasters Left With No Option:
The Google webmaster central forum has got many complaints saying that the site owners have lost most of their search or organic traffic. In search engine optimization field, even for a small niche, the top search engine ranking position would yield not less than thousand visitors.
However, if the site moves to a second or third position in the ranking, it gets unnoticeable. Hence, the traffic loss is as much as 100%. This sort of Google behavior leaves the webmasters with no option except to stand on streets.
As for as the Google is concerned, it always says that the top quality sites are up with every update. In reality, the sites which gained top positions with the new Google algorithm change have got many complaints. Personally, my sites are also affected. I don’t have any negative with Google.
Google Algorithm Changes! Make in A Phased Manner!
Is there anything wrong with the Google artificial intelligence? Of course, Google has got intelligent engineers with them to create the best search engine. In this regard, I appeal Google should consider devaluing or penalty of sites in a phased manner.
Throwing the top pages to the unknown places and vice-versa should not be the criteria. Hope Google understands the agony of small and medium webmasters who completely rely on Google for their living.
The only solution of staying in the business is to follow time tested SEARCH ENGINE OPTIMIZATION SEO techniques.