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Reap the rewards with higher search engine rankings.
The most used term by many of the webmasters is SERP. SERP stands for Search Engine Results Page. In simple terms, SERP is the listing of web pages by a search engine in response to a specific keyword query. As every webmaster craves for higher SERPs, so there is an increasing demand for SEO companies.
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Do it Yourself SEO:
Cashing this demand, Search Engine Optimization (SEO) companies or consultants are often charging thousands of dollars just to manage search engine results. But in reality, it is not a big deal. You can make your website move upwards in terms of search engine rankings. If you follow standard search engine optimization SEO techniques, then you can definitely make into the top 10 of any search engine.
Let me make you familiar with some of the basic concepts of Search Engine Optimization. SEO consists of two major parts – on page optimization and the other off-page optimization. On-page SEO optimization deals with how to make a website and customize it search engine friendly. Whereas the off-page optimization deals with off-site activities such as building backlinks to your website in a natural manner.
On-Page Search Engine Optimization:
On-page search engine optimization is done once when you start making a website. It deals with the placement of Header tags (H1, H2, H3 etc), Alt and title tags for the images, keyword density and other parameters that are read by the search engines.
Off-Page Search Engine Optimization:
The off page search engine optimization SEO mainly deals with the backlinks otherwise known as incoming links to the website. Many SEO professionals consider off-site SEO as the most important factor to improve the search engine rankings. It is not just a one-time effort. In reality, those who do off-page optimization regularly excel in the SERP’s.
There are more than 200 parameters that influence search engine rankings of a website. However, as per the SEO experts, backlinks are more important than any other factor. Thus, you should concentrate your resources more on off-page optimization techniques. It includes gaining incoming links from the relevant websites.
High Quality Backlinks for Search Engine Rankings:
Do not be under the impression that quantity is more important than quality. You should concentrate on backlinks only from relevant websites that too in a natural way. For example, if your website deals with confectioneries, then try to get high-quality backlinks from the sites that deal with confectioneries. Even if you get 100 backlinks from the sites that deal with real estate or weight loss sites, the search engines don’t count it.
Recently I’ve gone through an excellent resource – SEO MINDSET that clearly explains what to do and what not to do with respect to SEO. Starting from new webmasters to advanced SEO professionals, everyone’s favorite guide for search engine optimization is SEO Mindset.
Just read it and implement the latest techniques through SEO Software which makes your tedious work easy to perform within minutes.
