Make visitors click and convert them to your customers.
Recently, I’ve read a beautiful article on the search engine listings. Thought why not share it with you on my blog. Most of the webmasters try hard and spend countless hours to get top search engine rankings otherwise called as search engine listings. Even after getting higher SERPS the webmasters fail to get clicks thus losing business.
In order to get good traffic, you need to make some important changes to the website. This article guides you how to make visitors click search engine listings and thereby enhance the conversion rate.
1. Highlight Keywords:
Make use of keywords in the title and description. This will make the search engines to highlight them and thus, the visitor will find it easy to verify his searched results.
2. Convincing Web Page Title:
Convince the visitor to click on your website search engine listing. This can be made by including benefits and other interesting things in your web page title. Don’t use the same title throughout all the web pages. Recently, Google has updated its algorithm with respect to the title.
3. Compelling Description:
Optimize the description by using META tags. Despite its zero importance, many search engine consultants often recommend META description. In most of the cases, Google and other search engines display this description. So, why not make it compelling!
How To Make Visitors Click Your Referral Link?
No doubt, content is the king. But, how do you make it compelling? How do you make visitors click your referral link? You can’t say click this, but how do you manage it?
If you are a blogger, then you post content regularly. Isn’t it? Every post must be unique. If it is just copied from another source, then you won’t be able to rank higher on search engines.
You may outsource content writing. There are many people on the web to help you out. You can hire freelancers. You can find them at reputed freelance sites such as Upwork, Elance etc. You can even search for them at many webmaster forums such as DigitalPoint, SitePoint, V7N etc.
Only Unique Content:
If you are clueless on how to write an effective article, then acquaint yourself. Get expertise by spending an hour reading on a subject. Get inspiration from reputed article directory websites such as EzineArticles and create content. Make sure the content is unique. One of the ways to easily check the duplicate content is to use online tools like Copyscape.
If you are monetizing with Google Adsense then you can’t use other’s content by posting external links. Do remember that the monetization of your website or blogs can be done in many ways. Don’t think of monetization now. First, make sure that your website is fully loaded with rich content.
Click Through Rate:
If users need the information, keep your posts brief enough so that the user won’t find all they are looking for. This will make the visitor click on your referral links to find out the remaining information. In this way, you can increase the conversion rate otherwise known as click through rate.
The trick here is to provide good content, but leave the users guessing about what else there is to know and make them leave the page by clicking on those your recommendations.
For the latest SEO tips and techniques, you can visit the exclusive resource on SEARCH ENGINE OPTIMIZATION.