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Master link building techniques for higher search engine rankings.
Off-Page SEO is the lifeblood of SEO campaign. That’s the reason, search engines are putting more and more weight age on off-page SEO factors. In SEO terminology, off-page SEO is nothing but link building techniques. It is a process where other sites link to you.
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Why is link building such a big deal?
Well, when someone links to your site, they are basically saying that this website is worth taking a look at. As such, the search engines interpret that link as a vote for your site’s content and authority. The higher the quality of the links to your website, the better your site will perform in search engine rankings.
Not All Link Building Techniques are Equal:
There are several things that affect the quality of an incoming link. Even Google openly declared it. If you consider a backlink, then you would find some text that the link is attached to. This is called anchor text. Many people make the mistake of having anchor text that says ‘click here’. But this doesn’t tell the search engines anything about the site being linked to. Thus, the site doesn’t benefit.
What really you want in the anchor text? It’s the keyword that you’re trying to target for the page that’s being linked to. Thus, if you’re trying to rank a page dealing with ‘wholesale suppliers’, the best thing that you could do is have ‘wholesale suppliers’ in the anchor text.
Google Bombing:
Anchor text is so powerful that it has even spawned the practice of ‘Google Bombing’. It is a practice where a site is intentionally pushed up the rankings for a usually unwanted or unflattering keyword. Former US President George W Bush homepage was the target of one such Google bomb. It ended up ranking for ‘miserable failure’ for over three years – demonstrating the incredible power of anchor text.
Another factor that affects link quality is the authority of the site that’s linking to you. This is where PageRank, Google’s general indicator of site authority and incoming links, comes in. A higher PageRank means more and better links coming to that site.
The higher PageRank Links will contribute far greater to your site’s authority than lower PageRank links. This so-called “link juice” is a very important part of SEO, which you will learn more about as you do your own research on SEO.
Relevancy of the Site in Link Building Techniques:
The relevancy of the site linking to you is also an important factor to consider. For example, If you’ve written a page about Dog Training. It’s better to have a page with dogs linking to your site than a page with computer programming. The relevance of the site is one way Google and other search engines weed out non-genuine links.
Basically, there’s no such thing as a ‘bad link’. Just links and better links!
A great way to get links is writing articles and submitting them to article directories. Article Submitter helps you to submit article to about 210 article directories with a single mouse click. That means you get 210 one-way links with a simple mouse click.
By using SEO Software Tools, you can automate some of your hefty work and spend time in a good way.
