3
Pay Per Click Advertising – Get expert service for higher ROI.
Pay per click advertising (PPC) is definitely HOT. Certainly, browsing the internet for online marketing will easily give you an impression that pay per click advertising is the magic key to princely profits and a life of comfort and ease.
Certainly, PPC has the potential to bring you truckloads of traffic and some downright impressive sales figures. However, most people hide the fact that it’s very easy to lose thousands of dollars getting to that point. In reality, only a small proportion of marketers are successful with PPC.
Hundreds of new affiliates end up losing lots of hard earned money. Either they give up on affiliate marketing altogether or blame the affiliate program they’re promoting. On the contrary, truth is hard to digest.
PPC requires a lot more skill than most people tend to (or want to) believe. You need to have a few things in place before you can even think about using it such as good site quality, on page optimization and effective monetization.
Contents
PPC is Not an Easy Task:
Many affiliates seem to think that Pay Per Click advertising is nothing but to get an Adwords account. Bid on a few terms that have a lot of traffic, link to the website via their affiliate link and watch the profits come in. But, I’m sorry to say, nothing is quite that easy.
That’s why I always recommend people to work first on Search Engine Optimization than PPC to get traffic. PPC is like a multiplier – it can push your existing sales through the roof, but 10 times nothing is still nothing. If you have yet to make a sale by other means, do not get into PPC just yet!
For starters, let’s look at how PPC works. You would have seen the ‘Sponsored Results‘ that appear on top of and to the right of your results when you search on Google. These are pay per click ads. Advertisers write the ads and then bid a certain amount get it ranking for specific search terms.
Pay Per Click Advertising & Search Results:
That’s why PPC ads are typically very relevant to your search results – those ads only show up when certain keywords are entered. Earlier, the advertiser who bid the most for the Ad used to get the highest ad placement. Today, it’s a little more complicated.
Now, Google is more concerned with the quality of the PPC ads and landing page. The landing page is nothing but a web page the ad directs links to. If a visitor is going to be sent to a landing page that just asks them to sign up for a newsletter or buy something, then Google isn’t going to rank the quality of that page very high, because it doesn’t offer the visitor any options or much value.
High Quality Sales Copy:
If you don’t have a high-quality page, you will have to pay a lot more to get your ads in the top spots. As such, it’s your interest to create high-quality content sales copy. With this, your conversions will increase and bid price decrease.
Likewise, the quality of your Ad comes into play – the relevance of your Ads copy is very important. There’s no point writing an ad about pie recipes if you’re bidding on ‘stop dog digging’.
It is essential to make sure that your keywords or search terms are in the headline of your ad. People are far more likely to click on ads that contain the words that they just entered into the search engine because they look so relevant.
Another thing to bear in mind is that Google will take a look at your ENTIRE Adwords account for quality. You can’t do much about that, and it shouldn’t stop you experimenting with a few different techniques, just make sure that all your ads and landing pages reach at least a basic level of quality.
Direct Linking:
Direct linking is when you link directly from your PPC ad to the merchant’s sales page without sending people to your own landing page first. We can understand the appeal of this technique. You don’t have to build a website. And most of the hard selling work is done for you.
However, with the exception of a few canny individuals who’ve managed to turn direct linking into something of an art form, hardly anyone manages to have much success with this technique. To sum it up, you need to work hard to get higher ROI using the minimum money in Pay Per Click advertising.
For complete information, you can visit the exclusive resource on Pay Per Click Advertising – Beating Adwords to beat Google Adwords.
