Search Engine Optimization is not the latest thing to hit the internet market. It has been from years but still professionals find it challenging. This is mainly because of the search engines. What do search engines look for?
Search Engines due to their ever changing algorithms are very hard to crack. But surely one can know what exactly search engine robots look for. Here in this article, you will know how search engines rank your websites?
Do you think that search engines store all the data you write on your webpage? Definitely Not! Instead, it just builds indexed reference of webpages. According to SEO Algorithm engineers, in many cases, the indexed database consists of vital information such as:
1. Page Title:
This is what you specify in between the title tag of webpage. The text you enter between these tags is used as the page title for listing your website.
2. Page Uniform Resource Locator:
The url of your webpage is other parameter to get stored in the search engine database. Make it unique.
3. Summary Description:
Most often the description of the webpage is taken from the META tags that you specify. Otherwise, it can be taken from the page itself.
4. Keyword list:
The keyword list is taken from the web page depending upon the relevancy. It aptly describes the indexed words and the indexed page title.
The search engine algorithm differs from search engine to search engine. Some consider the summary information whereas others use the META tags. Thus, it is always advisable to include the META tags for description and keywords.
Every search engine keeps its algorithm secret and updates regularly. This is referred to as the trade secret. Whatever may be the search engine algorithm; there are some guidelines to be followed for better results.
Here’s the full fledged resource on Search Engine Optimization SEO including SEO tips, techniques, SEO tools, SEO software etc.