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Bing Search Engine Optimization – Discover how to optimize for Bing.
Due to its sky-scraping growth, there is an increasing demand of Bing search engine optimization. This article highlights the top 5 easy SEO tips for Bing search engine optimization:
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Yahoo Powered by Bing:
It’s official, BING is the next best search engine after Google. With about 23% market share, Bing has increased search engine market share by 51%. Moreover, the grand alliance of Bing powering Yahoo search results is another milestone in the search engine optimization field.
It is a known fact that search engines do have very powerful robots that index most of the websites. But the one who achieves top 10 placements are the winners. This happens with every search phrase. About 90% of the traffic is referred from the top 10 placements of the search engines. For this reason, there is a huge demand for search engine optimization. Bing search is not an exception.
Bing Search Engine Optimization Tips:
Though SEO is a continuous process, it’s always better employing certain techniques to get higher SERPS. As Google accounts for more than 65% of the traffic, it should be given utmost importance. However, the next highest referral traffic comes from Bing and Yahoo. Thus, it is always better to optimize website with respect to Bing:
Here’s how to optimize site for Bing search engine:
Domain Age:
Search engines give more importance to old domains. A brand new website can get higher search rankings provided the domain is older. However, it is not compulsory with Bing. To be frank, Bing supports newer websites. Thus, whatever may be the age, it doesn’t matter.
Title & Meta Tags:
The title is the most important aspect of a web page that Bing considers. It should be unique and make sure that the title of the web page has targeted keywords. Don’t just spam it with your keywords. Make a meaningful title that clearly represents your website theme.
Meta description is another tag that search engines value a lot. Write a good description that is relevant to your website. Of course, you can use keywords to show your relevance but not overdo it.
Refreshing Content:
Bing gives more importance to the relevancy and refreshing content. Thus have a good content of at least 300 to 500 words. Don’t just concentrate on keyword density. Make the content visitor friendly. If the content is written for visitors, then search engines will automatically find it.
There’s nothing technical to write about the keyword. It is nothing but a search term or phrase you are targeting. Some SEO consultants stick to certain keyword density but I feel that the keyword usage should be natural. You should develop the web content by analyzing mindset of the visitors.
Valid HTML Code:
Make sure that the website follows valid HTML coding. It’s recommended to follow W3C standards while coding your website. Apart from Bing SEO, this validation gives browser compatibility. And thus helps in the loading of a website without any errors. Don’t forget to include robots.txt file in the main directory. If you ever happen to remove the web pages then update it with essential redirects.
Link Building:
The next step in the search engine optimization SEO of a website is getting backlinks. In SEO terminology, it is referred as link building. Gather as many as backlinks that you can. Do remember that quality always pays more when compared to quantity.
The same old story applies to Bing. Quality is more important than quantity. Try to get high quality backlinks from the relevant websites. Limit the number of external links. If external linking is compulsory then try to add rel="nofollow" tag. This will avoid any possible penalties.
You will get maximum benefit when you do link building by keeping relevancy in the mind. There are many online forums, social media sites, web directories, article directories etc where you can build high-quality backlinks as a part of search engine optimization SEO.
As Bing search engine optimization is a time consuming process, it is advisable to make it semi automatic by utilizing SEO SOFTWARE TOOLS. There are many tools on the net but here is the site that presents you some of the best specialist tools in the field of SEARCH ENGINE OPTIMIZATION SEO.
