To dominate Google Adsense, you need to concentrate on site optimization with off page factors. These increase the perceived relevance and authority of your page to the Google spider that evaluates it and scores its quality, which in turn determines your payouts per click.
Here are the elements that matter most:
1. Inbound Links:
If you can get other sites to reference your pages, you will get higher pagerank and higher relevance and quality score. If you add a lot of pages to the site, this will also allow you to rank in the search engine for certain keyword queries, providing you with free traffic at some point down the road.
2. Keyword Rich Anchor Text:
This simply confirms to Google the subject of your pages and helps guarantee that the ads triggered are exactly the ones you want.
3. Overall PageRank:
The more pages you have on your site which link together, the higher the overall Page Rank of your site will be. This is a positive factor for your quality score and it also helps you rank in the search engines.
There are many debates going on about page PR. Let’s not get into it now. All you need to know for arbitrage purposes is that PR is a gauge of page strength that Google takes into account when evaluating its quality. Ads will be lower paying on a PR 0 than they will be on a PR 4.
One of the easiest ways to boost your page PR and inbound links is through Article Marketing. All other standard methods of link acquisition should also be considered. By following the steps above, you will have done everything necessary to extract the highest possible payout from any given ad that Google will display on your page from the Adsense Database.
Here’s an interesting consideration. When you build a site in this manner, you are not only building a click arbitrage site, you are building a conversion funnel. At this point, you can add subtle affiliate links to your pages in strategic spots. If the affiliate program is related tightly enough to your niche, you will make a very nice secondary income from the site.
As you add new content pages, you will be able to accept and convert traffic from every keyword in the niche. These pages will be interlinked together and you can buy virtually all traffic cheaply available, send them to the right page and reap generous Contextual Ad and Affiliate Marketing.
This builds you a real and long term business. It helps you to create a web property that can eventually be sold, as it will draw free traffic from the search engines and make money on complete auto pilot basis.